The central focus of the MINI representators at the upcoming NAIAS 2014 will be a new and original MINI with a sleek, refined and distinctive design. In addition, the premium British automaker has increased its driving range and fun with innovative fittings that will set it apart from the rest of small cars in the segment. This latest MINI will not be alone at the grand show because six other family members will be there to get the limelight in the show.

The latest MINI will once again differentiate itself from the rest of the segment for its individual style, advanced technology features and of course premium quality. To increase the charm of these features, MINI’s engineers also used an evolutionary design refinement, innovative specs for driver assistance and an entire new range of powertrains.

All these features will combinely increase its efficiency, performance and ride quality and comfort. The cabin of the new MINI is roomy and the cargo area is increased by 30%. For 2014, MINI surprises all of its fans with its new style, impressive performance, head turning appearance and an increased interaction between driver and vehicle.

MINI at the NAIAS Detroit 2014

Another very impressive thing about the new MINI is, this is the first car in its segment with LED headlamps and Head up Display. The new MINI is expected to go on sale in the US in Spring 2014 however, the price for the US market will be announced at a later date.

The NAIAS 2014 will be held from 18th January to 26th January and over 800,000 visitors are expected to attend this show. In this regard this show is very important for the MINI and the brand ambassadors are quite enthusiastic for the show to get praise from the general public.